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Our Banner Ads Specifications

General Advertising Guidelines

  • Ads must be 72 dpi (dots per inch)
  • Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length cannot exceed 1,000 characters.
  • Animation may loop 3x, 24 fps, 15 seconds max recommended for standard ad units.
  • Ads cannot be designed to blend into page content. A 1px border is required, or the ad must be clearly defined within the allowable ad space.
  • Ads may not blink, shake, flicker or flash in a disruptive manner. The look and feel of the ad cannot match the MS Windows Alert scheme or misrepresent a user's prompts as an ad. False functionality (a.k.a. fake buttons) are not allowed.
  • The action of clicking on an ad must not initiate an application download, and all clicks must open a new browser when the ad unit is clicked.
  • All ads are subject to review.

Standard Website Ad Specs

Ad StyleSampleSizeFile TypeFile SizeAnimationFlash Size
Super Leader view 970x90 .GIF .JPG .SWF 40K No Rotations 50K
Medium Rectangle view 300x250 .GIF .JPG .SWF 40K 3 Rotation Limit 50K
Rectangle Ad - 3:1 view 300x100 .GIF .JPG .SWF 40K 3 Rotation Limit 50K



For more information on advertising with Birmingham Parent, call us at 205-987-7700 or click here to contact us online.