Get creative with Crayola during their Crayola Creativity Week (January 26 through February 1), a global learning event meant to inspire, spark curiosity, and fuel students’ imagination with free tools including daily educational activity videos, downloadable resources, creative challenges, and prizes. This year’s theme is “Color Inspires Creativity,” and Crayola will feature a star lineup of global creators, astronauts, storytellers, and more who share what they do and how they use creativity.

“We launched Crayola Creativity Week to infuse creative experiences into the teaching and learning of all subjects,” shares Cheri Sterman, Senior Director of Education at Crayola. “Creativity is an essential life skill that helps everyone reach their full potential.” You can expect to see musician and filmmaker Questlove, actor Michael Rainey, Jr., Property Brothers stars Drew and Jonathan Scott, the artists behind Bluey and Snoopy, soccer players Harry Kane and Matt Turner, actress and comedian Kate Micucci, NASA astronauts, and more.

Know a teacher who might be interested in using Crayola’s resources in the classroom? According to Sterman, “Educators report that after participating in Creativity Week, 80 percent of students increased their creative confidence, enthusiasm for learning, and curiosity. Teachers report that their classrooms radiated a more joyous atmosphere that fostered creativity after joining the program and that they increased their understanding of how creativity improves learning.”

Educators and parents can register now at Crayola.com/CreativityWeek. If you happen to miss it, don’t worry—all of the content will be available on-demand after the event.