General Advertising Guidelines
- Ads must be 72 dpi (dots per inch)
- Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length cannot exceed 1,000 characters.
- Animation may loop 3x, 24 fps, 15 seconds max recommended for standard ad units.
- Ads cannot be designed to blend into page content. A 1px border is required, or the ad must be clearly defined within the allowable ad space.
- Ads may not blink, shake, flicker or flash in a disruptive manner. The look and feel of the ad cannot match the MS Windows Alert scheme or misrepresent a user’s prompts as an ad. False functionality (a.k.a. fake buttons) are not allowed.
- The action of clicking on an ad must not initiate an application download, and all clicks must open a new browser when the ad unit is clicked.
- All ads are subject to review.
Standard Website Ad Specs
| Ad Style | Sample | Size | File Type | File Size | Animation | Flash Size |
|---|---|---|---|---|---|---|
| Super Leader | view | 970×90 | .GIF .JPG .SWF | 120K | No Rotations | 100K |
| Full Page | view | 300×600 | .GIF .JPG .SWF | 120K | 3 Rotation Limit | 100K |
| Medium Rectangle | view | 300×250 | .GIF .JPG .SWF | 120K | 3 Rotation Limit | 100K |