A Covid-less Summer?
This time last year, we were knee-deep in Covid-19 precautions, as we were learning how serious and widespread the virus was. We had no idea that the same time in 2021 we would still be faced with many obstacles around the virus.
This time last year, Birmingham Parent was facing a tough choice – to print or not to print. Businesses and distribution spots for the magazine were closed, unfortunately, some for good. Some businesses, such as health care, hospitals, etc. were not closed but didn’t want to take the magazine because of the chance of spreading germs through touch. We had advertisers relying on us. We needed to get a magazine out.
So, for the first time in our then-16-year history, we made the decision not to print a May/June 2020 issue. You won’t find copies of this anywhere in any library – because there are none, other than a handful I printed for office access. But we did publish; we published our first all online issue for May/June 2020. You can still read it here at issuu.com/birminghamparent/docs/bp_mayjune2020_final/1?e=13526515/80525945.
We advertised it all over the place – social media, in particular, to try to get the word out to read it online. And you, our loyal readers, followed us and read along with us online. THANK YOU, truly, from the bottom of our hearts.
What did we do? We improvised, just like so many businesses and services did and continue to do, and just like all of you are having to still do personally.
We are starting to see a few more live events at this stage, many more store and restaurant openings, and more entertainment and museum venues open up, with restrictions. We have still paused OUR events out of an abundance of caution. We have offered virtual events – Camp Expo, Special Needs Expo, and this August, Happy Healthy Kids Fair – with a good response. We hope to bring you our popular live events soon.
And we resumed printing with the July/August 2020 issue and have been printing ever since, adjusting our distribution and finding new places to get the magazine to you. Of course, you can still read it online at www.birminghamparent.com. (If you’d like to distribute the magazine at your place of business, we’d love to hear from you at email@example.com.)
What does the summer hold? None of us really know. We hope and pray that Covid will start to go away.
Whatever we need to do, we are doing our best to find creative and innovative ways to do it, and we will be here with you and our advertisers to support and inform you, all summer and the rest of 2021!
Happy Summer! Happy Mother’s Day, and Happy Father’s Day!
Carol Muse Evans
Member, Alabama Media Professionals and National Federation of Press Women, member of SAPA
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ABOUT THE EDITORS: Carol Muse Evans is publisher/editor/owner of Birmingham Parent magazine, a publication she and her husband David began in 2004. The Birmingham, Alabama-based parenting publication attracts more than 60,000 readers monthly in a four-county area and receives 10,000 hits per month on its website. The magazine has a 20,000+ print circulation, plus several thousand in readership of the digital edition online. It is the only independently audited free publication in our area, Evans is an award-winning writer and editor who has also has written for several other publications as a freelance writer since the late 80s. She is a graduate of Auburn University in journalism and is a graduate of Scottsboro High School. She is married with two grown children and lives in Alabaster. She is a member of the National Federation of Press Women, Alabama Media Professionals and Southeastern Advertisers and Publishers Association (SAPA).
Lori Chandler Pruitt is an associate editor of Birmingham Parent and award-winning writer, where she is responsible for the calendar and editorial editing. She also is a freelancer for Business Alabama magazine and has written/edited for several other publications, is a graduate of the University of Alabama in news/editorial, and Hueytown High School. She is married with two children.