Big Changes Coming to Birmingham Parent Starting September 1
Birmingham Parent celebrates 16 years of publishing this year. Through the years you’ve seen us go from newsprint to glossy paper, different sizes of print and qualities of paper, adding events to our lineup, being the first in the area to do Family Favorites and Cover Kids Searches, expanding our online and social media presence, and most recently adding video.
Now, another big change. As of Sept. 1, 2019, the magazine will go bi-monthly (once every two months), publishing 7 issues a year rather than 12, so the Sept. issue will now be our September/October issue. January’s THE GUIDE 2020 and February’s Camp Issue 2020 will remain standalone issues.
We’ve debated doing this for years. Now, as more and more people are focusing on multi-media platforms – combining online, e-blasts, social media and print, we’ve decided to do this, giving advertisers TWICE as LONG on shelves and freeing up some of their marketing budgets for the social and digital offerings as well as video.
What can readers expect? You will see our issues on the shelves a little longer. Once combined into double issues, we’ll do a refill at the beginning of the second month to be sure you can find your copy of Birmingham Parent. Of course, it’s always online at www.birminghamparent.com, and be sure to check out the mobile issue on your phone. You’ll still see our great, award-winning stories and beautiful design, and hopefully these new issues will have more pages of those great stories. Calendars published will be two months at a time, but we will be constantly updating our online calendar, and you can access it. In fact, we may send an e-blast with our monthly calendars, if it seems popular.
What can advertisers expect? A longer life for your ad on the shelves! And of course, your ad is online at www.birminghamparent.com for two years in our digital editions there. We’ll still have our 4 events a year – Happy Healthy Kids (coming up Aug. 24, 2019 at Riverchase Galleria), Camp Expo in February 2020, and Special Needs Expo – Birmingham and Special Needs Expo – Huntsville, both in March. You’ll still see Cover Kids Searches and our popular Family Favorites, though the voting times may change a bit to incorporate the issue changes. Watch for that toward the end of 2019.
We’d love to hear from you! What are your ideas for stories, special events, columns and more? Let us know at firstname.lastname@example.org. Now is a better time than ever to market your product or service with us! Contact us today at email@example.com.
Thanks for a great 16 years! We look forward to many more.
Carol Muse Evans
Member, Alabama Media Professionals and National Federation of Press Women, member of SAPA
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ABOUT THE EDITORS: Carol Muse Evans is publisher/editor/owner of Birmingham Parent magazine, a publication she and her husband David began in 2004. The Birmingham, Alabama-based parenting publication attracts more than 60,000 readers monthly in a four-county area and receives 10,000 hits per month on its website. The magazine has a 20,000+ print circulation, plus several thousand in readership of the digital edition online. It is the only independently audited free publication in our area, Evans is an award-winning writer and editor who has also has written for several other publications as a freelance writer since the late 80s. She is a graduate of Auburn University in journalism and is a graduate of Scottsboro High School. She is married with two grown children and lives in Alabaster. She is a member of the National Federation of Press Women, Alabama Media Professionals and Southeastern Advertisers and Publishers Association (SAPA).
Lori Chandler Pruitt is associate editor of Birmingham Parent, where she is responsible for the calendar and editorial editing. She also is a freelancer for Business Alabama magazine and has written/edited for several other publications. is award-winning writer and editor is a graduate of the University of Alabama in news/editorial and Hueytown High School. She is married with two children.