General Advertising Guidelines

  • Ads must be 72 dpi (dots per inch)
  • Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length cannot exceed 1,000 characters.
  • Animation may loop 3x, 24 fps, 15 seconds max recommended for standard ad units.
  • Ads cannot be designed to blend into page content. A 1px border is required, or the ad must be clearly defined within the allowable ad space.
  • Ads may not blink, shake, flicker or flash in a disruptive manner. The look and feel of the ad cannot match the MS Windows Alert scheme or misrepresent a user’s prompts as an ad. False functionality (a.k.a. fake buttons) are not allowed.
  • The action of clicking on an ad must not initiate an application download, and all clicks must open a new browser when the ad unit is clicked.
  • All ads are subject to review.

Standard Website Ad Specs

Ad Style Sample Size File Type File Size Animation Flash Size
Super Leader view 970×90 .GIF .JPG .SWF 40K No Rotations 50K
Medium Rectangle view 300×250 .GIF .JPG .SWF 40K 3 Rotation Limit 50K
Rectangle Ad – 3:1 view 300×100 .GIF .JPG .SWF 40K 3 Rotation Limit 50K

For more information on advertising with Birmingham Parent, call us at 205-624-2405 or click here to contact us online.